- printing towards 300 dpi
-screen based - 72 dpi
- RGB
- CMYK
- 240 - 400 KB - single image
- D.P.I = dots per inch
- PSD, JPEG, TIFFS
- JPEG compresses to a simple form
- less qualtiy
- save for web devices
- quality is important!
- web + devices is vital - removes rubbish
- keep file size low
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